INTERNET MARKETING
CATEGORY: IM (FEES BAND: C)

Internet Marketing General Princples & Tools
Intro SEO: Create a Real Web Presence in a Day
Using Advanced SEO to Achieve and Maintain Top Spot
SEO Copywriting
Reinventing Print Content for the Web
Google AdWords: Pay-per-Click Marketing
Blogging Intro
Using Blogging as a Powerful Marketing tool
Social Networks for Connecting, Promoting, Selling and Feedback

For Charities: (20% REDUCTION ON BAND C FEES)
eBAY setup, techniques, tools, tips & tricks for maximising success
Amazon account setup options, stock maintenace and tracking engines


Internet Marketing (IM) is the promotion and selling of goods and services using the Internet. Most of us know how important the Internet has become in our marketing strategy, and the importance of our website as our store front. The internet is like a large and complex network of roads, with signs pointing in every direction. So how does anyone find what we are offering?

Example: Type Office Supplies into Google and you'll have over a million pages to choose from, considerably more if you've searched beyond the UK. There are 10 sites or web pages per Google page. If, say, we have 1 million to choose from, we will probably check the first 10 , ie the first page. If we don't see what we’re searching for, in language that makes sense to us, we might either refine our search, or check page 2 and possibly even page 3. So only the top 10 of  the 1,000,000 might be seen. We would have to beat 999,990 other sites to the first page!

Let’s put ourselves in the position of an actual office supplies shop. A few potential customers, probably many of the regulars, may notice our shop but many more won’t;  they may never pass through our street. If we have a website we might imagine a radio transmitter on our rooftop, telling the world (wide web) of our presence. Search engines send out receptors that criss-cross every street in the world, travelling at the speed of light, collecting all the information being transmitting, including our own, and delivering it to anyone using their browsers to search for office suppliers. The information we are transmitting will be there, along with all the others who are offering their office supplies.

So how can we to be found? How can we beat all the others to the top 10, 20 or 30 spots that are ever likely to see the light of day? How do we ensure that much of the time, our pages will be displayed above the 999,990 others?

There are two highly successful techniques we can use.

Technique 1:  we can create our website in such a way that it’s like having a massive transmitter sending out such strong signals, specially tuned to what the search engines are looking for. The receptors can pick up from miles away, before any others in the area. This is what Search Engine Optimization (SEO) is about. It costs us only our time, and, truth be told, lots of time. But then how much time (and money) is put into other marketing strategies that yield poor results? It may take a couple of months or so for the search engines to tune in to our signals, but when they do, we could be in the top few percent of all office supply companies found in the entire world, much higher in the UK and possibly at the very top in our area. We then work on maintaining our high position so that we continue to be found by our potential customers.

Technique 2:, we can pay the search engines, probably Google, to find us. We don’t just pay and hope we're find, we pay when we're found; when someone actually clicks to go tou our site! If we only pay the search engines when we're found, then those search engines are going to go ut of their way to make sure we're found. Hence pay for each click; Pay-per Click. Google, larger than most of the other search engines put together, offers a service called AdWords to help searchers find us. The more potential customers we want to find us,  the more we pay. We can start getting results within hours, ceratinly within a day or two. It isn't too time consuming to create and check the effectiveness of our ads, and Google gives us tools to check the number of visitors, as well checking if we are making the most of every visitor. If enough time is allowed for this we can be in the top part of the first page, time and time again, and visits translate into actual business.

A successful Internet Marketer will use both of these techniques to promote their goods and services to ensure that potential customers find them before, or even instead of, their competitors. Either technique, however, can be very effective.

Our IM trainers are experts in their field and can take you through the steps until, at the end of the course, you will have a thorough understanding of all the procedures involved. And you’ll have fun along the way. 

Tel: 0207 099 8562